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NECO MARKETING AND OBJECTIVE AND ESSAY
NECO Marketing Objective Question Sample June/July 2014
1. A merchandiser is the individual who is responsible for the
A. security of goods in the retail store.
B. quality control of goods produced.
C. availability of products at the right position in the retail store.
D. advertising of products on television.
2. The task of promoting and delivering goods and services to meet consumers’ satisfaction is
A. production.
B. marketing.
C. communication.
D. selling.
3. The emphasis of marketing concept is to put
A. consumers first.
B. products first.
C. consumers last.
D. products last.
4. Which of the following activities is performed in the warehouse?
A. Stabilization of prices of goods
B. Grading and sorting of goods
C. Elimination of seasonal problems
D. Pricing of goods
5. The component of product as a marketing mix element is
A. size.
B. allowance.
C. wholesaler.
D. publicity.
6. An idea or event offered for sale is
A. promotion.
B. place.
C. price.
D. product.
7. Toothpaste is an example of
A. convenience goods.
B. industrial goods.
C. primary goods.
D. unsought goods.
8. Which of these factors would facilitate the successful operation of a company in international market?
A. Differences in domestic and foreign cultures
B. Existence of companies producing similar products
C. Provision of government subsidies to foreign investors
D. Availability of local currencies
9. Which of the following activities is not a function of advertising? To
A. remind potential customers.
B. persuade potential customers.
C. interact with potential customers.
D. inform potential customers.
10. The distribution channel suitable for the sale of tractor is
A. manufacturer -» retailer -> user.
B. manufacturer —» wholesaler —> retailer -» user.
C. manufacturer —> agent —» retailer —> user.
D. manufacturer -» agent —» user.
11. A factor to be considered in the choice of a mode of transporting goods is the
A. price of the goods.
B. nature of the goods.
C. brand of the goods.
D. packaging of the goods.
12. A price reduction to reward dealers for participating in advertising and sales support programmes is a
A. seasonal discount.
B. sales contest.
C. promotional allowance.
D. quantity discount.
NECO Marketing Theory Question Sample June/July 2014
1. Explain the following classification of products with two examples each from agricultural based products,
(a) industrial products;
(b) consumer products;
(c) primary products;
(d) secondary products;
2.(a) State five reasons companies conduct marketing research,
(b) Explain the following sales promotional tools:
(i) price-off;
(ii) salesman competition;
(iii)Free gifts;
(iv) premium offer
(v) samples;
3. (a) Illustrate any four channels of distribution for consumer products.
(b) List and explain any four pricing strategies.
4. (a) What is transportation?
(b) List and explain six factors affecting the choice of transportation mode,
5. (a) What is a market union
(b) State four functions of market facilitators,
(c) The women in Eke market formed a Garri Seller’s Union. State five role of this Union.
6. Mamaput is a popular eatery in the city centre and wants to open up more outlets in other parts of the city.
(a) State four sources of fund to finance the proposed expansion by Mamaput.
(b) Explain four factors that would influence the location of the new outlets.
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