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WAEC Past Questions on Marketing Free Download
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WAEC Marketing Theory Question Sample
WASSCE JUNE 2015
MARKETING 2 ESSAY QUESTIONS
1(a) State five importance of middlemen in marketing.
(b)Explain five factors that can determine the type of channels of distribution to be used by a company.
2(a) What is a warehouse?
(b) Describe any three types of warehousing.
(c) State six functions of a warehouse
3(a) Explain the following:
(i) consular invoice
(ii) waybill
(b) Explain seven factors that will influence the place Tochukwu will locate his grocery business.
4(a) Explain five stages in marketing planning
(b) State five uses of feedback in marketing research.
5(a) What is merchandising?
(b) Mention four merchandising activities.
(c) State seven functions of merchandising.
6. State five importance of e-marketing to:
(a) an organization;
(b) a consumer:
WAEC Marketing Objective Question Sample
WASSCE JUNE 2015 MARKETING
OBJECTIVE TEST QUESTIONS
1.The selling of goods in small units is normally performed by
A, distributors,
B, wholesalers,
C, retailer’s.
D. brokers,
2. A storage facility that uses advanced material handling system under the control of a central computer is
A. a public warehouse,
B. an automated warehouse.
C. a distribution warehouse.
D, a storage warehouse,
3. The way in which a product is delivered to meet the customers’ need is
A. new product concepts,
B. selling concepts.
C. advertising activities.
D, distribution activities.
4. The process of encouraging consumers to buy products at retail outlets is
A. advertising.
B. publicity.
C. merchandising.
D. distribution,
5. Another term for marketing is
A. direct marketing.
B. internet marketing,
C. electronic banking.
D. electronic purchasing,
6. A document that accompanies goods in transit is a
A. manifest.
B, waybill.
C, bill of sight.
D. credit note,
7. Marketing concept means
A. buying and selling to customers,
B. selling and distribution to customers.
C. satisfying customers’ needs and wants.
D. advertising and promotion to customers
8. Meeting customer expectation regarding the quality a product is
A. customer satisfaction.
B. customer excellent.
C. customer loyalty,
D. customer value.
9. Which of the following channels of distribution will be used by a company that wants to have control over its price?
A. Manufacturer — Consumer
B. Manufacturer — Agent — Consumer
C. Manufacturer — Wholesaler — Retailer—Consumer
D. Manufacturer —Agent —Retailer -—* Consumer
10. Which of the following is not an element of the marketing mix?
A. Place
B. Packaging
C. Price
D. Product
11. Competitive price in marketing is arrived at by
A. considering competitive demand for the product.
B. adding mark-up to the cost price.
C. setting price in relation to competitors’ price.
D. adding margin to the best price.
12. Marketing is defined as
A. buying and selling to customers.
B. selling and distribution to customers.
C. meeting customers need profitably.
D. Advertising and promotion to customers
13. A product by an organization for use in Carrying out a business is
A. an industrial product.
B. a specialty product.
C. a consumer product.
D. a convenience product.
14. Which of the following cannot be used to identify a product?
A. Trade mark
B. Trade name
C. Pricing policy
D. Package
15. Convenience and specialty goods are classified as
A. consumer goods.
B. organizational goods.
C. Agricultural goods.
D. industrial goods.
16. An offer of free sample of goods is a form of
A. conditional sale.
B. tied buying.
C. after-sales service.
D. sales promotion.
17. The process of dividing a market into homogenous groups of buyers is
A. product differentiation.
B. target marketing, market.
C. segmentation.
D. product positioning.
18. Which of the following is not contained in a consignment note?
A. Name of the seller
B. Name of the buyer
C. Cost of goods
D. Description of good
19. A market that deals in soft drinks and cosmetics is a
A. consumer market.
B. business market.
C. government market.
D. reseller market.
20. A policy where a manufacturer of a product contributes to a retailer’s advertising cost of his product is
A. institutional advertising
B. promotional advertising.
C. informative advertising.
D. cooperative advertising.
21. A method of selling goods through the use of catalogue is
A. self service.
B. mail order.
C. mobile shop.
D. tied shop.
22. Premium goods are offered either free or at low cost to
A. improve customers’ taste.
B. give incentive to buyers.
C. enhance after-sales service.
D. improve quality of product.
23. An authorized person who accesses other people’s information on the internet is a
A. web designer.
B. web owner.
C. web hacker.
D. web provider.
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