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Marketing Scheme of Work
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Lesson Note
Table of Contents
Scheme of Work on Marketing for SS1 First Term
Topic Outline for SS1 First Term
Introduction to Marketing I
Introduction to Marketing II
Introduction to Marketing III
Introduction to Marketing IV
Marketing concepts I
Marketing concepts II
Marketing concepts III
Classification of products I
Classification of products II
Marketing Mix
SS2 Scheme of Work in Marketing Second Term
Topic Outline for SS2 Second Term
SUB-THEME 1: DISTRIBUTION MARKETING
Warehousing I
Warehousing II
Warehousing III
Warehousing IV
THEME 2: MARKETING OF PRIMARY AND SECONDARY PRODUCTS IN NIGERIA
Structures and market union for the sale of goods I
Structures and market union for the sale of goods II
Structures and market union for the sale of goods III
Structures and market union for the sale of goods IV
Structures and market union for the sale of goods V
Structures and market union for the sale of goods VI
Marketing Scheme of Work for SS3 Second Term
Topic Outline for SS3 Second Term
SUB-THEME 1: INTERNATIONAL MARKETING
Meaning and reason for international Marketing I
Meaning and reason for international Marketing II
Meaning and reason for international Marketing III
Meaning and reason for international Marketing IV
Organizing for international Marketing I
Organizing for international Marketing II
Organizing for international Marketing III
Application of Information and Communication Technology (ICT) in International Marketing I
Marketing Scheme of Work for Senior Secondary School in Nigeria
Here is a sample of SS1 Marketing (Week 1 -10) First Term Complete Scheme of Work SOW in tabular format that entail Weekly Topic Outline/Content, Performance Objective, Teacher Activities
| WEEK | TOPIC | PERFORMANCE OBJECTIVE | CONTENT | TEACHER |
| 1 | Introduction to Marketing 1 | Students should be able to: (1) define Marketing. (2) explain various terms in Marketing. | (1) Meaning of Marketing (2) Marketing terms: -needs -wanLs -demands -products -exchange -transaction -market -Marketing management. | (1) Guides students to explain the meaning of Marketing. (2) Explains various Marketing terms. |
| 2 | Introduction to Marketing 11 | Students should be able to: discuss the main functions of Marketing. | (1) Functions of Marketing system: -maximize consumption -maximize consumer satisfaction -maximize choice -maximize life quality, -maximize profit. | Discussions the functions of Marketing. |
| 3 | Introduction to Marketing 111 | Students should be able to: give brief history of Marketing in Nigeria. | History of Marketing in Nigeria: -colonial age. | Explains the history of Marketing in Nigeria. |
| 4 | Introduction to Marketing IV | Students should be able to: give brief history of Marketing in Nigeria. | History of Marketing in Nigeria: -colonial era 1890-1960 -post independence age 1960 to date. | Gives the history of Marketing in Nigeria. |
| 5 | Marketing concepts I | Students should be able to: distinguish between production concept and selling concept | (1) Marketing concepts. (2) Concepts under which organization conduct Marketing activities: -the production concept. -the product concept -the selling concept. | (1) Discusses the various Marketing concepts. (2) Guides students to distinguish between production concept and selling concepts. |
| 6 | Marketing concepts 11 | Students should be able to: explain the following Marketing concept. | Marketing concept: -the societal Marketing concept -the consumer orientation Marketing concept. | Explains the various Marketing concepts. |
| 7 | Marketing concepts 111 | Students should be able to: (1) explain the following Marketing concepts. (2) integrated organizational efforts. | (1) Integrated organizational efforts (2) Profit orientation | Explain the Marketing concepts. |
| 8 | Classification of products 1 | Students should be able to: (1) define products (2) state the difference between industrial goods and consumer goods. | (1) Meaning of product. (2) Classification of products: -industrial goods -consumer goods. | (1) Discusses products. (2) Leads discussion on product classification. |
| 9 | Classification of products II | Students should be able to: (1) define goods and services. (2) distinguish between goods and services. | (1) Meaning of goods and services (2) Goods and services. | (1) Discusses goods and services. (2) Guide students to distinguish between goods and services. |
| 10 | Marketing Mix I | Students should be able to: (1) explain Marketing mix. (2) identify the four PS of Marketing. | (1) Marketing mix (2) Four PS of Marketing: -product -price -place -promotion | (1) Explains Marketing mix. (2) Guides students to identify the four PS of Marketing. |
| 11 | Revision | |||
| 12 | Examination |
Download Marketing SOW for WAEC or NECO
Click to download your Complete SS1 First Term Marketing Scheme of Work in PDF Week 1-10
Download Link 1 SOW for Marketing Link 2: SOW for Marketing
How to get Complete Marketing Scheme of Work SS1-3.
To get the complete Marketing Scheme of work for senior secondary school that entails the following.
All three Term, Week 1-10, Topic Content, Performance Objective, Activities, Teaching and Learning Resource/Materials, Evaluation and Guide
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